28COE- The Difference Between Vision, Mission, Strategy and Core Values

The Difference Between Vision, Mission, Strategy and Core Values

As a business or organization, it’s important to have a clear understanding of your vision, mission, strategy and core values. These four elements are essential for guiding your decision-making, defining your purpose and ensuring that everyone is working towards the same goal. Let’s take a closer look at each one.


Your vision is the ultimate goal of your business or organization. It’s a long-term view of what you want to achieve and the impact you want to have on the world. A strong vision is inspiring, challenging and ambitious, and it should drive your decision-making and actions every day.


Your mission is a statement that describes why your business or organization exists, what it does and who it serves. It’s a clear and concise declaration of your purpose, and it should be grounded in your values and vision. A well-crafted mission statement will guide your daily operations and help you stay focused on your goals.


Your strategy is the plan you develop to achieve your vision and mission. It’s the roadmap that outlines the steps you need to take to accomplish your goals, and it should be based on a thorough understanding of your strengths, weaknesses, opportunities and threats. A solid strategy will help you allocate your resources effectively and make the most of your time and energy.

Core Values:

Your core values are the principles that guide your decisions and actions. They reflect the beliefs and priorities of your business or organization, and they should be deeply ingrained in your culture and identity. Core values help you stay true to your mission and vision, and they serve as a compass for navigating challenges and opportunities.

In conclusion, Vision, mission, strategy, and core values are all crucial components of a successful business or organization. By developing a clear understanding of each one and aligning them with each other, you can create a strong foundation for growth, innovation and impact.

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