Concetta Spitaleri

ROSAPIU: Owner, Founder and GM – long lasting floral art

WILLOW THRIVE: Founder and President

Iwoman Global Awards – Director International Collaborations

World Leader Summit – Core Team Member


entrepreneurship, mentoring, learning,I am an experienced creative Italian businesswoman. Having held high-ranking positions within European leading entertainment, media, telecom and fashion firms, launching a high-end brand of my own was the next logical step. The current sanitary crisis also pushed me to think thank other initiatives for the community linked to  sharing, women empowerment, resilience.

I am the Founder and Managing Director of RosaPiù, a Belgian company specializing in long lasting natural floral art distributing in Europe and in other countries in the world.


RosaPiù specializes in long lasting floral art. The flowers, plants, trees, green walls, bouquets are 100% organic and are stabilized thanks to an ecological solution that replaces the water and fixes the flower beauty for a minimum of 3 to 5 years. They do not need any water, light or care.

The arrangements are bacteria-free thus completely safe which is paramount during the sanitary crisis we are living. My focus is on creating long lasting natural beauty. Flowers preservation is not a new concept, but it is my artistic talent and environmental awareness that sets me apart from other competitors.

My commitment is on Corporate Social Responsibility and on reducing environmental impact by ensuring that every single floral arrangement is controlled on an ongoing basis. I work closely with each of the producers and distributors to ensure that fair trade and strictly quality standards are adhered to. My creations are intended to fit every occasion and budget whilst offering an uniqueness that has to be seen to be believed.
In addition, I also created an innovative exclusive fragrance to scent the flowers with, one that surpasses the natural scent in both intensity and longevity.

We have now exclusive distributors in the GCC countries too.

ABOUT WILLOW THRIVE (NPO) We innovate, We resist, We win!

Willow Thrive is the platform that creates an holistic,collaborative perspective on how the world  should be.

Ouraim is the gathering of entrepreneurs from all different backgrounds globally and to support them on tangible, viable projects that promote diversity and encourage resilience.

I am the President of this NPO with my co-founderMrs. Arshi Ayub Zaveri, CEO Trust with Trade Group Holding and Senior Advisor to Royal Family offices in UAE.

Why the name Willow?

The Willow Tree is the symbol of resilience, resistance. When extreme weather conditions hit it badly: it adapts, it leans, it bows, it remains flexible and does not break. Therefore it survives. This is my story and the story of many women…

This common purpose initiative has already gathered top executives, personalities, diplomatic representatives, royal family members, entrepreneurs and investors from different backgrounds globally to make this a reality.

The world we knew before the pandemic has completely changed and only those who can identify the needs and invest in innovation and entrepreneurship will contribute to a better world.

Productivity will be enhanced by continuous investments in technological innovation. This was already expanding before the pandemic now it will just be hastened by the economical, sanitary and humanitarian crisis.

To achieve these goals,I wanted to work alongside  me like-minded, strong women and menwhose purpose and ambition to build a better world was as strong as mine.

Today Willow Thrive has already succeeded in attracting a strong profile co-founder from the Gulf Countries at Executive Level.

Executive Board Members and Board Members who have indisputable credibility in domains relevant to our focus like: legacy, education technology, mentoring, mental health, entrepreneurship, media, diplomacy, finance…

All our fabulous Board Members have come onboard because of our strong bond, our common values, our wide experience, expertise and network around the world.

We turn the lessons and experiences we have had in life as an asset for those who are in need of concrete support, inspiration and hope.

Willow Thrive is attracting interest because strong established women, men, co-operations and schools trust our scope and ability to fulfil the need to help others .

A need which was already there before this crisis but which has been exacerbated by the pandemic.

We will support concrete projects in line with our model. Naturally  we will attract sponsors, by creating revenue streams by online conferences and summits on topics and subjects that will help people develop their resilience skills.



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